Some call it the curse of knowledge, and others call it professional-speak. Sometimes we get so caught up in our knowledge and expertise that we forget that not everyone understands…

Nicole Posten-Thompson is a badass architect who owns On Point Architecture. She asked for help to revive and reinvigorate her blog where she shared project information and OPA news. Instead…

Storytelling in the architecture/engineering/construction industry is a common discussion topic among marketers and business development professionals. We’re always on the hunt for the company story, and often it becomes a…

Many marketing professionals know their websites need to be updated. In some instances, their current websites are broken and well, rather worthless. Emc2’s website was in sorry shape, and they…