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Activating a Website’s Message

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Many marketing professionals know their websites need to be updated. In some instances, their current websites are broken and well, rather worthless. Emc2’s website was in sorry shape, and they were in the process of creating an entirely new brand identity, including logo, symbol, and color palette. Their website needed to reflect their new image and refreshed energy.

We used a proven storytelling framework to capture attention that uses clear headlines, simple language, and clever messages that lean into client problems. The organization is clean and the content is clear. Unlike other architectural websites, Emc2’s site is straightforward to convey their functional, maintainable, and pleasing approach.

Good messaging matches a firm’s identity and image, leading to strong brand equity. Check out Emc2 at: