Marketing for Architects, Engineers & Contractors

Clarify your message and stand out from the competition.

Secure Profitable Work

Build Awareness

Attract Great Employees

Stop wasting valuable time and money on ineffective marketing.

  • Competition for projects is fierce.
  • Your blah proposals and collateral are forgettable.
  • Top notch recruiting candidates don’t notice you.

You work too hard to settle for mediocre results.

It’s time to shake things up.

Watch your hit rate jump and work with the clients you want.

The secret to your company’s success is right here.

Winning Plans

We help you create multifaceted strategies to win the work you want to do.

Plans that Lead to Winning More Work

Practical A/E/C Strategies & Tactics

Marketing & Communication Plans

Client Capture & Project Pursuit Plans

Memorable Writing

We create messaging to capture your client’s attention so your business stands out.

Writing That’s Remembered

Narrative Marketing

Win Themes & Copywriting

Campaigns & Collateral that Position You to Win

Customized Training

We strengthen your team with training and professional development.

Customized Staff Training

Writing & Speaking Skills

Marketers, Technical Staff & Executive Teams

Relevant Exercises that Spark Learning

Work with an expert who knows the A/E/C industry and how to make you stand out.

Barbara Shuck, FSMPS, CPSM

With more than 25 years in A/E/C marketing, I’ve seen it all and feel your frustration. Long hours. Go’s that should have been No’d. Boring boilerplate. No matter how hard you try, clients still say they don’t know what you do.

There is a better way to stand out and be noticed for your experience and expertise. I can help.

Everest Marketing Services provides a comprehensive toolbox of planning, writing, and training services that position companies for success. We tailor services to help you win work and attract employees to grow your firm.

A/E/C marketing is all about identifying opportunities, developing relationships, securing profitable work, and building awareness.

Identify Opportunities

  • Mission Statements
  • Marketing Plans
  • Communication Plans
  • Client Capture & Project Pursuit Plans
  • Go/No-Go Strategies
  • Marketing Audits

Develop Relationships

  • Client Perception Studies
  • Client Research
  • Competitor Analysis
  • Conference Strategies
  • Networking Training

Secure Profitable Work

  • Proposal Assessments
  • Project Pursuit Strategy & Execution
  • Writing & Editing
  • Red Team Review
  • Debriefs
  • Project Pursuit Training

Build Awareness

  • Messaging Playbooks
  • Award Submittals
  • Client Testimonials
  • Collateral
  • Publicity
  • Nurture Campaigns
  • Presentation Strategy & Messaging
  • Website Messaging

Proven track record with A/E/C firms.

How does a firm know where to go if it doesn’t have a long-term plan? Create a Road Map with strategies and tactics that are right-sized for limited capacity and small business success. Tailored solutions make implementation possible.

Design by Dovetail Designers.

If the 80/20 rule is true, then most A/E/C proposals are routine and predictable. Sometimes proposal requirements allow for an entirely creative approach that conveys the essence of design intent. Take the gloves off and use storytelling narrative to evoke the senses, especially sight and taste.

Design by Dovetail Designers.

Sometimes well-established firms need a boost that helps them build awareness with new clients and new staff. This comprehensive Communications Plan fit the bill, and provides an integrated approach so company messages are aligned and memorable.

Design by Dovetail Designers.

Many marketers start writing brochures,  but struggle to get them to the finish line. A little industry exploration and added polishing gave the structure and boost this client needed to share insights that solved clients’ problems. 

Completed while with another firm.

Focused messages appeal to today’s busy readers. Tapping into specific market sector trends, this targeted brochure shares problem-solving examples that facility owners love.

Design by Dovetail Designers.

Breaking through with a new client means developing a clear “Why Us” theme and polished responses that connect with the selection panel. The clever design by Dovetail Designers added a new standard of proposal excellence, which made this an on-call win.

Competition for municipal infrastructure projects is fierce. We introduced a bold theme beyond “on time and within budget” to create a compelling proposal.

Proposal design by Dovetail Designers.

Here’s how to start:


Schedule a complimentary one-hour discovery meeting.


Create a tailored plan to achieve marketing success.


Win Work.
Attract Great People.
Experience Growth.

Why should you hire a marketing consultant?

You’re in the trenches every day and may not be aware of the latest practices that drive results. Your long list of “when I have time” tasks are overshadowed with proposals and winning work. You need a StoryBrand Certified Guide with special expertise in design and construction to help you simplify the complex, clarify the vague, and help you stand out in the highly competitive A/E/C industry.

Barbara routinely works with A/E/C consultants, including the creatives at Dovetail Design and BlueMaize Consulting. She also has a strong network of StoryBrand Certified Guides who specialize in videography and digital marketing.

What our clients say:

We were looking for an “outside” third party consultant with actual leadership expertise. Barbara showed us how leaders don’t need a title to lead, which especially helped our younger staff. She pulled the engineers into the presentation, which increased their leadership confidence.

Working with Barbara adds value to our client services and within our team. She is an integral part of our clients’ pursuits that result in us exceeding expectations and lead to numerous project wins. Barbara is a strategic partner with a plethora of industry knowledge. She has the courage to make tough decisions, and the compassion to listen to client needs. Barbara is always ready and flexible, and we count on her to jump into the trenches to help clients win.


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