Think like Sherlock Holmes. Imagine you’re the project manager for the Paradise City Parks Department. It’s 4 pm on Wednesday, and you still haven’t accomplished
Trust in the path. In our book The Architecture of Vision, we study patience, an often-underused leadership trait. The chapter “Trusting in Time” studies the
Every first step is essential. Neil Armstrong was the first person to walk on the moon. Yuri Gagarin was the first person to journey into
It’s time for the Everest Marketing version of David Letterman’s Top 10 List. (We’ll shorten it to save reading time. I get it. You’re busy.)
Everyone knows that building client relationships in professional services takes time. Rarely will you go to an introductory meeting and walk out with a contract
Take a minute to read the headline out loud. You can put the emphasis on either word: Say it a few times. Which do you
Most architects, engineers & contractors struggle to stand out from the competition. My marketing toolbox is full of useful strategies and tactics that help companies communicate clearly so they win work and attract employees to grow their firms.
