Think like Sherlock Holmes. Imagine you’re the project manager for the Paradise City Parks Department. It’s 4 pm on Wednesday, and you still haven’t accomplished the top three things on…
Boilerplate is so boring, and it rarely hits the mark. By rare, this is the type that makes the priceskyrocket or it’s nearly extinct.Marketers and business development professionals tend to…
Marketing for architects, engineers and contractors isn’t for the faint of heart, as the saying goes. Have you ever taken a moment to ponder what marketing and business development professionals…
Some call it the curse of knowledge, and others call it professional-speak. Sometimes we get so caught up in our knowledge and expertise that we forget that not everyone understands…
Nicole Posten-Thompson is a badass architect who owns On Point Architecture. She asked for help to revive and reinvigorate her blog where she shared project information and OPA news. Instead…
Storytelling in the architecture/engineering/construction industry is a common discussion topic among marketers and business development professionals. We’re always on the hunt for the company story, and often it becomes a…
Many marketing professionals know their websites need to be updated. In some instances, their current websites are broken and well, rather worthless. Emc2’s website was in sorry shape, and they…
Most architects, engineers & contractors struggle to stand out from the competition. My marketing toolbox is full of useful strategies and tactics that help companies communicate clearly so they win work and attract employees to grow their firms.
