Most architects, engineers & contractors struggle to stand out from the competition. Our marketing toolbox is full of useful strategies and tactics that help companies communicate clearly so they win work and attract employees to grow their firms.
AEC Market Research
AEC market research consultant and certified Storybrand guide Barbara shuck.
AEC Market Research
Client Perception Studies
Get into the minds of your clients with a perception study. Collecting opinions on your company’s performance, image, services, pricing, and project delivery is essential. Are your clients committed to you, and would they refer you to others? By monitoring client perception, you can spot common user pain points and improve the customer journey.
Hardly anyone marries on the first date. It takes time to get to know someone, and doing a little background check is a safe choice. Dig deep and mine data to understand what makes your clients tick. The more you know, the better your decisions will be on your path to the project win.
How can you stand out from the competition when you don’t even know who it is? Knowing the competitive landscape gives you facts to build your “Why Us” and “Why Not Them” case. Differentiation helps combat commodity-based buying decisions.
Get out of the office and kick up your heels. Conferences, industry events and monthly programs are some of the best places to build rapport that leads to the win. Sharpen your focus with goals, strategies and tactics to improve the outcomes for attending, exhibiting, presenting, and sponsoring events.
Few people love to go into a room where they know no one. Skilled A/E/C professionals work the room, connect others, initiate conversations, and know when it’s time to step out of a dead-end event. Build your team’s confidence with tailored training in groups or one-on-one so your event attendance goes up and your resistance goes down.
Want to share this information with your team? Download the PDF below.