Stranger Danger Doesn’t Exist in Business
It’s time for the Everest Marketing version of David Letterman’s Top 10 List. (We’ll shorten it to save reading time. I get it. You’re busy.) Catch the drift? Talking to…
EARNing Client Relationships
Everyone knows that building client relationships in professional services takes time. Rarely will you go to an introductory meeting and walk out with a contract (or even a Request for…
Why is readability so important for AEC proposals?
A request for proposal just landed on your desk. What’s the first thing you look for? Deadline? Client? Scope of work? Your team’s current workload? Project budget or schedule? Page…
The Key to Strong Content? Ruthless editing
Words matter in the AEC industry. They qualify, explain, elaborate, and even disqualify. Because content is so important, we want to provide highly succinct and accurate content for discerning readers…
Feedback is a gift
Asking for feedback is easy. Receiving it is a whole ‘nother matter. No one likes hearing the news that their firm wasn’t selected. In fact, coming in second is as…
5 Tips For Writing A Winning Project Approach
One of the biggest proposal conundrums is the project approach. What exactly do selection panelists want to see to move the proposal to the next step, either direct selection or…
Athletic girl doing stretching after the evening jog. Sport tight clothes.
Managing Pain and Improving Flexibility.
STRETCH. STRETCH OFTEN. STRETCH REGULARLY. It’s easy to get stuck at a desk and get so caught up in a task or deadline that you forget that your body needs…
7 Habits to Improve Your Writing Skills
Good writing is clear and organized. Good writing is simple, but not easy. Good writing can make the difference between a project win or loss, a report that moves a…
Training that Sticks and Pays Off
Training is big business. According to www.trainingmag.com, U.S. training expenditures topped $92.3 billion in 2021. The pandemic and Great Resignation have impacted training expenditures, budgets, and delivery methods, and savvy…
ACEC of Wisconsin – Leadership Summit
ACEC of Wisconsin – Leadership Summit Some people think engineers are pocket-protecting and introverted professionals, super-focused on details and data. That may be true for some, but the American Council…
